- Ethics: We are transparent, honest and ethical in everything we do.
- Social: We treat people, animals and nature equally; with dignity and respect.
- Health and wellbeing: We put health and welfare first in everything we do, with everyone we meet and everything we touch.
- Nature: We nurture what nature offers us.
- Pioneering: We stay informed and are always learning to improve our practices.
- Diversity and equality: We value everyone equally and have zero tolerance for unkind behaviours or bullying.
- Community: We support and engage with our local community.
- Culture: We have fun and celebrate success and value every gift we are offered and grateful to all who give to us.